Your guide to Insurtech

Research and consulting services to help you navigate critical inflection points in your insurtech journey.

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Our customers

30⁺ We've been part of more than 30 insurtech tech stacks
67^% of our customers are referred by other happy customers

No one [on our team] really knew how to proceed forward because this is an area that few people have experience with.

Finsure understood our problems and had been down this road before. Their pattern recognition help us create a solution that met our needs.

David McFarland CEO Coterie
Finsure took the pressure of us needing to be technologists and has allowed us to focus on what we are really good at, speciality insurance and distribution.

Having that skill set added to our already dense team has helped us move farther, faster. Michelle has been a true extension of our team.

Jeffrey Samuels President Frontier Risk
Fortunately, Michelle and her team provided us with the expert guidance we needed. They helped us navigate the complex vendor selection process by identifying and evaluating potential vendors.

Their unbiased perspective was crucial in ensuring that we made an informed decision and chose a vendor that aligned with our business goals.

Keju Xu CTO/Co-Founder Fursure
The Finsure team brings professionalism and deep insurance-industry knowledge to every interaction, and they go above and beyond to add value in each conversation.

Their integrity, energy, and care set them apart, making them feel like a part of the team instead of outside advisors. Working with the Finsure team has been an absolute pleasure, and simply, fun!

Ashley Nevins Head of Product Joshu
Michelle has vast experience in the insurtech industry. She’s uniquely positioned at the intersection of US insurance regulations and insurtech platforms.

Her suggestions and insights have proved vital as we continue to develop our insurance platform.

Udit Agarwal Director of Integrations Cover Genius
I’ve found Michelle to be a joy to collaborating with, especially given how keyed into the entire insurtech ecosystem she is, including the in-depth, end-to-end policy admin knowledge.

She’s also fun to hang out with. Hope to be able to collaborate with Michelle in the future.

Steve Sherlock Co-Founder Pablow
Finsure has really helped our startup understand the complexities & nuances of the insurance landscape.

As a newcomer to insurance, their guidance has been invaluable getting me up to speed in designing products that will solve real problems for our customers.

Chris Adams Head of Design Joshu
Michelle has continually proven to have enthusiasm, passion, and professionalism. Michelle has been reliable and dedicated.

She is always there to help us whenever we need it and puts a lot of work and effort in everything she has done for us, which is why she serves as a member of our board.

Gabino Fraga Jesterhoudt CEO Sylon
Michelle, as usual, provided whip-smart and actionable advice for our start-up. It is rare that we get to speak to someone with such extensive expertise in insurtech innovation as well as wide-ranging insurance connections.

Julian Fox CEO Optimalex
Michelle has been touted as the smartest person in insurtech ecosystem by multiple people. She is an LP for the fund. She helps insurtechs and insurers with technology decisions among other things.

Tony Lew Co-Founder and Managing Director InsurtechNY
I'm tremendously relieved to have a trusted advisor for all things system-related. It doesn't end with the policy admin system, but Michelle and her team can help design the optimal infrastructure we need Day 1, and what we will need when we gain more scale. Having their understanding and advocacy is extremely valuable and reassuring.

Will Sale Founder Feesible
We were struggling to effectively process premium reconciliation at the transaction level. Partial payment, late payments, unallocated funds were causing an large straint to our accounting and underwriting operations teams.

Finsure knew how to diagnose and solve the problem easily. The issues reduced by 70%.

Ralph Blust President/CRO Pathpoint
Finsure helped us shorten the process CONSIDERABLY, by pre-qualifying the vendors, communicating on our behalf, establishing demos, and going back and forth to the vendors with questions. I estimate this took a 6 month process (w/o Finsure) and shortened it to 6 weeks.

Will Johnson CEO Agribusiness Risk Underwriters

Talk to us about

Tech

Policy software & core tech

We bring a deep understanding of policy software and are equipped with the knowledge to help you align your PAS to your existing core tech stack. As your expert resource, we can be guardrails for builds or match you with the right software vendors for your business needs, budget, and time constraints.

Agency software & agency tech

We work with you to design a map that integrates internal admin flows with your customer journey. We then provide your brokerage arm with tools that streamline manual steps and help you sell your first policy.

Technical architecture

We assess your current technology stack and help you identify strengths, weaknesses, and opportunities for automation. Then we evaluate how to buy, build, or partner and cohesively build our recommendations into a roadmap to where you want to be.

API specs & technical builds

We provide subject matter expertise to turn subpar documentation into API specifications that we can execute on or hand off to your development team. We function as thought partners in the architecture of your system, and we execute on intentional software builds.

Data

Data modeling

We help you capture the data you need today to enable you to make the decisions you need tomorrow. And if it’s poorly formatted, you’re still going to have a really hard time with it. We then design a format that works well for your needs across all your systems, so that when you need it, it's already modeled—and you can get the most out of it.

Data transformation

We are dedicated to using ETL (or ELT) to meld your legacy data into a new, standardized format, or to run your business from there. We’ll help you plan and code data flows & pipelines that are robust, sustainable, observable, and well-documented.

Metrics & dashboards

We work with you to determine the right metrics to succeed in the realms of marketing, product, claims, actuarial, customer experience, retention, site performance, and accounting. Whether you’re just getting started or are already established, we’ll help your teams get on the same page and set you up for success with a modern metric store and dashboards.

Analytics, data science/ML & recommendation engines

Sometimes you need A/B tests: well-planned, executed, and interpreted. Sometimes it’s a full production model, including feature engineering, model selection, training, validation, and tuning. We collect, analyze, and interpret your data to understand when you need machine learning and the best places to use it. We’ll work with you to determine the right approach for your data and use case, and get it done.

Strategy

User experience

We have worked on everything from customer journey to quote flow taking this to the lower end of the funnel all the way to marketing analytics. Because of our breadth of experiences and roles, we can help you avoid the common pitfalls of user experience no matter where you are.

Insurance subject matter expertise

We each individually have more than a decade of first-hand experience with insurance carriers and capacity providers and can confidently speak insurance fluently. While we are not underwriters, our understanding of the inner workings of insurance allows us to help insurtech companies create better systems.

Fractional CDO / CTO

As fractional CTO/CDOs we bring our experience with Pre-seed, Seed Stage and Series B to help you understand where your company is today and its vision for the future. The role of a CTO/CDO leads us to effectively work with your c-suite, level up your internal team, and execute on your product.

Vendor research

We have conducted comprehensive research of many companies' policy systems, AMS, and billing to understand tech stacks, data structure and insurance features and functionality. Because we value meaningful and unbiased customer relationships, we don’t take vendor kickbacks, and our time is invested in better serving you.

Companies who’ve trusted us

What's different about Finsure? How did you feel before Finsure? How did you feel before Finsure? How has your life changed working with Finsure? How has your life changed working with Finsure?

Finsure provides real value prior to engaging. By identifying industry practices that were at odds with our business model, Finsure saved us months of wasted effort.

Type of engagement:
Identifying industry standards

Rathi Niyogi CEO
Prior to Finsure, we had a challenge with direct insurance carrier integrations. From the onset, the competence was far and above our typical vendors. We didn't know what we didn't know, and we quickly received support beyond our requests. We didn't know what to ask, they delivered many valuable ideas and paths forward.

Type of engagement:
Direct Connections (to Carriers) via API

Jonathon Cofounder & COO
It felt we were running in place given our limited resources. Consistent communication and pushing the initiative forward even with roadblocks. Finsure provided consistent communication and pushing the initiative forward even with roadblocks. Now we have actionable items that we can take and run with.

Type of engagement:
Coordinating efforts to create foundation for insurance data

Jessica Rosenow Director, Data and Analytics
There are too many vendors on the market with similar value propositions, we needed help in defining our goals and narrowing down the potential solutions. The Finsure team was able to quickly understand our problem and efficiently assist the relevant stakeholders with the task.

Type of engagement:
Policy Admin System Decision

Pete Grant CEO
PAS are complex by nature and hard to evaluate.Finsure provided context, opinions and introductions to current customers which allowed us to not second guess our decision. Now it is full steam ahead.

Type of engagement:
Policy Admin System - Vendor Selection

Dave Stanard Vice President
Previous to Finsure's support, this was a goal of the organization, but lacked resources and subject matter expertise to complete the project. Finsure had a willingness to hear a problem through, dissect it granularly and deliver a comprehensive solution. We are now more adept than ever at delivering our core product(s).

Type of engagement:
Policy Admin System - Vendor Selection

Paul Bessire VP of Data